Alternative Text

The best alternative (alt) text should be taken into account while creating current, interesting material and the associated pictures.

A direct written replacement for an image is alt text.

It is concise, informative, and descriptive. Many users of assistive technology should be able to understand the content and intent of the image thanks to your excellent alt text. For instance, screen readers can convert what is happening onscreen into braille or audio by identifying the alt text in a picture.

Why should I think about Alt Text?

Whether you know it or not, you already have contacts who use alt text.

Examples of alt text users:
People with congintive disabilities
Users who are deaf-blind
Users with with blindness/low vision
Users with poor / unstable internet


Remember: There is always one alt text user on your website: The Google Crawler. If the image aligns with the page content, it will relate well to the keywords and searchers’ intent and help SEO.


  • Details based on context
  • Words that convey nuance and emotions in the tone of the content it accompanies and represents (professional, silly, technical, etc.)
  • Diversity, ambience, and clothing if relevant


  • Repetition of the image caption
  • SEO keyword stuffing
  • Photographer attribution (put that in the visible caption)